Bring new customers to your Amazon products

The Traffic Insights tool

Find the most profitable traffic channels
Uncover your competitors' tactics
Fine-tune your promotional strategy

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Analyze ASIN traffic, compare and optimize

Examine external traffic channels and use the data to expand your audience and get more sales. We provide data that is not available on Amazon Seller Central.

Learn the best practices from your competitors

Dissect the promotional strategies of competing products, find the best way to increase your brand's reach outside Amazon's ecosystem.

Fine-tune your promotional strategy

Use the top-notch data of Semrush, world #1 in online marketing analytics. Scale your marketing strategy quickly and efficiently to leave your competitors behind.

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Traffic Insights is for you if:

You are an experienced seller looking to expand your brand's presence
You are a newbie on Amazon and need to build your analytics from scratch
You don't have the resources to hire a marketer for Amazon and you do it yourself
You are an agency working with Amazon clients and looking for more tools
You are a Semrush fan and want a dedicated toolkit designed for sellers.

How it works

Use our tool to get traffic insights and find opportunities to boost sales

Get a full subscription to scale your traffic and leave competitors behind

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Report examples:

Compare Echo Dot (4th Gen),
Echo (3rd Gen) and Echo (2nd Gen)

Compare Beats Solo3
and Bose 700

Analyze Turmeric
Curcumin Softgels

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7 million users

who already tried Semrush

Leading Suite

for marketing

12 years

of experience

Best
Digital Tool

Best SEO
Software Suite

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More Amazon seller tools:

Listing Protection

Monitoring tool – Track your keywords, buy boxes, listing suppression, and prices.

Split Testing

Free A/B testing tool – Increase your conversions by testing images, titles, descriptions, and prices.

Listing Quality Check

Audit tool – Get actionable advice to increase visibility and conversion rates.

Keyword Wizard

Keyword Research tool – Enrich your listings with the right search terms.

FAQ

Which Amazon Marketplaces do you support?

Right now our tools are available only for the US Amazon Marketplace.

What reports are available in the Traffic Insights tool?

The Overview report shows the big picture of listings' reach – the estimated number of customers that can discover the product through all analyzed channels.

Google Organic – Traffic from Google's organic search results.

Referrals – Traffic that comes from the links from different websites.

PLA – Product Listing Ads are displayed for product-related searches on Google, but unlike standard text-based ads, they feature more information, like images, reviews, prices, special offers, and more.

Display Ads – The visual banner ads you see on a huge variety of advertising-supported websites of the Google Display Network

What can I do with a free Sellzone account?

The full functionality of our tools can be tested with a free 7-day trial, but you can also get some limited data by simply signing up.

Split Testing – free tool, unlimited use.

Traffic Insights – unlimited Overview reports.

Listing Quality Check – unlimited checks for Amazon Requirements.

How does the 7-day trial period work?

The trial period is free and you won’t be charged until after it ends. After the free trial, you’ll be charged $50 monthly. You can cancel your subscription if you don’t want to continue using our paid tools. Otherwise, your subscription will be automatically continued.

Analyze. Optimize. Scale.

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