Your browser is out of date. The site might not be displayed correctly. Please update your browser.

Language

Make the most 
of ad campaigns 
on Amazon

The PPC Optimizer tool

  • Save time and get more return on 
    your PPC spend
  • Automatically launch and direct the most 
    profitable ads
  • Build and enrich the semantic core of your 
    PPC campaigns
Get started
Basket
Basket
Sunrise Image
Save time on your PPC campaigns setup and optimization

Pick the product you want to advertise, set campaign details in a few clicks, and let the tool do the rest.

Sunrise Image
Automatically enrich your semantic core or build a new one

The tool will automatically discover and add relevant keywords, remove non-performers, and create negatives.

Sunrise Image
Analyze campaign performance with detailed reports

Overview the performance highlights with simple widgets or dive into the detailed reports and changelogs.

Get started

PPC Optimizer
is for you if:

  • You're an experienced seller and want to save time and make the most of advertising investments
  • You're new to selling on Amazon and want to quickly get ahead of your competition
  • You don't have the resources to hire a PPC expert for Amazon and you do it yourself
  • You're already a Semrush fan, and have been thinking of transforming yourself into an entrepreneur
Graph
Graph
Graph

How it works

1

Sign up in 1 minute and connect
your Amazon account

2

Pick the product you want to advertise and set campaign details

3

Let the tool take over, or dig deeper into fine-tuning and detailed reports

Get started
Powered by

7 million users

who already tried Semrush

Leading Suite

for marketing

13 years

of experience

Best
Digital Tool

Best SEO
Software Suite

Best SEO
Software Suite

Get started

More Amazon seller tools:

Listing Alerts

Monitoring tool – Track your keywords, buy boxes, listing suppression, and prices.

Traffic Insights

Reverse ASIN tool – Analyze Amazon search performance and external traffic of any product.

Listing Quality Check

Audit tool – Get actionable advice
to increase visibility and conversion rates.

Keyword Wizard

Keyword Research tool – Enrich your listings with the right search terms.

Product Research

Free Product Research tool – Pick low-competition high-demand products to sell on Amazon.

Split Testing

Free A/B testing tool – Increase your conversions by testing images, titles, descriptions, and prices.

FAQ

Right now our tools are available only for the US Amazon Marketplace.

Our tool makes Amazon PPC very easy, simply:

  • 1. Connect your Amazon account with our Token Manager.
  • 2. Choose the product you want to advertise.
  • 3. Set the campaign details: dates, budget, bids, and ACoS.
  • 4. Optionally add your keywords and negatives, or just.
  • 5. Let the tool do the rest.

The full functionality of our tools can be tested with a free 7-day trial, but you can also get some limited data by simply signing up.

Product Research – free tool, 15 searches per day.

Split Testing – free tool, unlimited use.

Traffic Insights – unlimited Overview reports.

Listing Quality Check – unlimited checks for Amazon Requirements.

Keyword Wizard – 3 seed keywords per day, no filtering or exporting.

Listing Alerts – monitor one listing and its positions for 3 keywords.

PPC Optimizer – run an ad campaign for one product.

The trial period is free and you won’t be charged until after it ends. After the free trial, you’ll be charged $50 monthly. You can cancel your subscription if you don’t want to continue using our paid tools. Otherwise, your subscription will be automatically continued.

Run effective ads

Get started
Send feedback