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Make the most 
of ad campaigns 
on Amazon

The PPC Optimizer tool

  • Save time and get more return on 
    your PPC spend
  • Automatically launch and direct the most 
    profitable ads
  • Build and enrich the semantic core of your 
    PPC campaigns
Get started
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Save time on your PPC campaigns setup and optimization

Pick the product you want to advertise, set campaign details in a few clicks, and let the tool do the rest.

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Automatically enrich your semantic core or build a new one

The tool will automatically discover and add relevant keywords, remove non-performers, and create negatives.

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Analyze campaign performance with detailed reports

Overview the performance highlights with simple widgets or dive into the detailed reports and changelogs.

Get started

PPC Optimizer
is for you if:

  • You're an experienced seller and want to save time and make the most of advertising investments
  • You're new to selling on Amazon and want to quickly get ahead of your competition
  • You don't have the resources to hire a PPC expert for Amazon and you do it yourself
  • You're already a Semrush fan, and have been thinking of transforming yourself into an entrepreneur
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How it works

1

Sign up in 1 minute and connect
your Amazon account

2

Pick the product you want to advertise and set campaign details

3

Let the tool take over, or dig deeper into fine-tuning and detailed reports

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who already tried Semrush

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of experience

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More Amazon seller tools:

Listing Protection

Monitoring tool – Track your keywords, buy boxes, listing suppression, and prices.

Traffic Insights

Reverse ASIN tool – Analyze Amazon search performance and external traffic of any product.

Listing Quality Check

Audit tool – Get actionable advice
to increase visibility and conversion rates.

Keyword Wizard

Keyword Research tool – Enrich your listings with the right search terms.

Product Research

Free Product Research tool – Pick low-competition high-demand products to sell on Amazon.

Split Testing

Free A/B testing tool – Increase your conversions by testing images, titles, descriptions, and prices.

FAQ

Right now our tools are available only for the US Amazon Marketplace.

Our tool makes Amazon PPC very easy, simply:

  • 1. Connect your Amazon account with our Token Manager.
  • 2. Choose the product you want to advertise.
  • 3. Set the campaign details: dates, budget, bids, and ACoS.
  • 4. Optionally add your keywords and negatives, or just.
  • 5. Let the tool do the rest.

The full functionality of our tools can be tested with a free 7-day trial, but you can also get some limited data by simply signing up.

Product Research – free tool, 15 searches per day.

Split Testing – free tool, unlimited use.

Traffic Insights – unlimited Overview reports.

Listing Quality Check – unlimited checks for Amazon Requirements.

Keyword Wizard – 3 seed keywords per day, no filtering or exporting.

PPC Optimizer – Run an ad campaign for one product.

The trial period is free and you won’t be charged until after it ends. After the free trial, you’ll be charged $50 monthly. You can cancel your subscription if you don’t want to continue using our paid tools. Otherwise, your subscription will be automatically continued.

Run effective ads

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