Your browser is out of date. The site might not be displayed correctly. Please update your browser.


Make the most 
of ad campaigns 
on Amazon

The PPC Optimizer tool

  • Save time and get more return on 
    your PPC spend
  • Automatically launch and direct the most 
    profitable ads
  • Build and enrich the semantic core of your 
    PPC campaigns
Get started
Sunrise Image
Save time on your PPC campaigns setup and optimization

Pick the product you want to advertise, set campaign details in a few clicks, and let the tool do the rest.

Sunrise Image
Automatically enrich your semantic core or build a new one

The tool will automatically discover and add relevant keywords, remove non-performers, and create negatives.

Sunrise Image
Analyze campaign performance with detailed reports

Overview the performance highlights with simple widgets or dive into the detailed reports and changelogs.

PPC Optimizer
is for you if:

  • You're an experienced seller and want to save time and make the most of advertising investments
  • You're new to selling on Amazon and want to quickly get ahead of your competition
  • You don't have the resources to hire a PPC expert for Amazon and you do it yourself
  • You're already a Semrush fan, and have been thinking of transforming yourself into an entrepreneur

How it works


Sign up in 1 minute and connect
your Amazon account


Pick the product you want to advertise and set campaign details


Let the tool take over, or dig deeper into fine-tuning and detailed reports

Powered by

7 million users

who already tried Semrush

Leading Suite

for marketing

13 years

of experience

Digital Tool

Best SEO
Software Suite

Best SEO
Software Suite


Run effective ads

Get started
Send feedback